Web Page SEO Basics

There are a handful of techniques to drive traffic to your site. You can pay for it by buying web ads; you can use social networking to generate your visitors; you can build up a mailing list, or partner with other peoples’ email lists; or you can obtain traffic from organic search engine listings by employing SEO (search engine optimization). The latter is the subject of this article, which will look into two elements to consider when using search engine optimization to send people to to your website and content.

The Search Engines Adore Theme Relevancy

Whatever content you write for a webpage, perform some initial keyword examination to discover a collection of related keywords that have bearing within that market. For instance, if you were creating some content relevant to Matt Morris’ Success University, you should include other words within your writing with other relevant and associated words such as ‘goal setting’, ’self help’, and ‘career success’.

It is supposed that the search engines can monitor the amount of time a visitor remains on a webpage, and the greater the period they stay, the more likely it is seen (to the search engines) that a web page is likely to be valuable and relevant to what the user was seeking, and therefore the more likely they will boost the ranking of your web page. So make your writing helpful and relevant for this purpose. It will also increase the chance that visitors will bookmark your site as one of their favorites, which might lead not only to repeat visits, but to greater search engine credibility.

The Importance of Meta-Tags

An additional key to optimization is to ensure that you make the optimum use possible of each of the meta-tags on your web pages. The main ones of importance are the Title Tag and the Description Tag. The title tag is what appears as the blue underlined text that shows in Google’s search results, and the Description tag is what appears underneath the title.

The title tag should never be greater than sixty characters long, including spaces, and the Description tag should never go longer than one hundred and forty characters. Take the Peel Away Ads website as an example. If you Google the term “peel away ads” you will see its title tag display as: “Peel Away Ads with Awesome Bonuses – $17″, and the description tag is: “Peel Away Ads is the perfect solution to grab the attention of your website’s visitors. This Peel Ads package includes 7 software programs for a total …” You can observe that the description tag has been truncated after the first 150 characters. The same will occur with a title tag when it is longer than sixty five characters. What you say in these two tags are not only important for ranking for the key terms that you are seeking, but also what you put within them will have an enormous bearing on whether visitors click on to your site or not.

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