There are many ways to get links out there like e-mailing and they still work, link building and effective link building are two very different things. You can get many articles on which links are good and which are bad but almost none detailing ways to get those links. For better strategy, split your link building campaign in two parts:
Quantity Link Building
Quality Link Building
Here are some ways via you can get some effective back links for your website.
Link Baiting:
This is the single most important method. It has mainly to do with good content that gets links the natural way. keep things simple yet informative in this. All you need to do is include content on your website which people will think is valuable and want to show others. They will create links to your site for you.
Directory submissions:
There are specialized SEOs and Link Builders that are doing directory submissions. There are 4 kinds of directories here: pay-for-inclusion, reciprocal required, free and niche directories. And there are of course specialists in each one of these. You can submit your sites to directories to build up your back links.
Link Exchange, 2 and 3 ways:
The good old way. I link to you and you link to me. This is more useful if you have 30 or more sites as you can get and provide relevant links. Rule of thumb: you contact people, not the opposite. There are also reciprocal links.
High PR-subscriptions:
You can rent or buy PR 5-9 text links at assorted places for various prices gaining you a quality back link.
Linking from your own web sites:
This is an excellent way if you have many relevant pages in the same niche.
Pay bloggers:
You can post on the business section of webmaster forums stating that you will pay to get the blogger to blog about and link to your site. Many people offer a review service, ask them to write a review for your site (including a link).
Article submission:
Write an article with links in the article and/or in the resource section to your site, or pay someone to write these for you and submit them to article directories such as enzine.
Write testimonials and reviews:
Write and send a testimonial to your web host, web designer, web developer and SEO. They probably publish it at their site and if you are lucky they link to you as well. Send a review to your favorite sites and have your name and link at the bottom of it.
Guest Blogging:
There are many blogs out there that are accepting guest bloggers. Find some relevant blogs and do some guest posting there.
Good luck getting backlinked!
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